Customize Greeting Cards

Introduction:

Greeting card making business is viable business. A greeting card is an illustrated piece of card or high-quality paper featuring an expression of friendship or other sentiments.

Greeting cards are billion-dollar industry now. People need it for many of reasons like birthdays, anniversaries, and as well as for business reasons. Greeting card making business is  feel-good business and can be initiated with comparatively low startup capital on the home-based basis.

In this business I will focus on two segments. One is standard pre-designed cards and other is customized for our client’s specific requirements.

Firm Name: Love O’clock

Objectives:

Our business objective is to create customize greeting cards for every occasion of unmatched quality, originally and uniqueness.

Mission:

Mission is to create the finest customized greeting cards available. Each card will be designed, embossed, stamped, cut, and assembled with great care by individuals who have an eye for detail.

Tagline Motto:          Lets your heart sing

                        

           Business Model Canvas for Greeting cards

Business model is a plan for the successful operation of a business, identifying source of revenue, the target customer base, products and details of financing.

Here is the map to make and sell greeting card business under the 9 building blocks of canvas model

1.     Customer segments.

2.     Value proposition.

3.     Channels.

4.     Customer relationships.

5.     Revenue streams.

6.     Key resources.

7.     Key activities.

8.     Key partnerships.

9.     Cost structure.

Key partners Raw material Supplier Machinery Delivery men	Key Activities Order taking Printing of cards Execution of orders	Value Proposition Performance + conformance Quality management Satisfaction of customer demand Design	Customer Relationships Discount Special offers Track opportunities	Customer segments differentiated market Students Unmarried people Families Function
	Key Resources Assets Skilled labor Creativity		Channels Instagram Page Facebook Page Promotion Events
Cost Structure Daily base expense Salaries + Wages Utilities Cost management system	Revenue Streams Generate revenue through sale of card

Customer Segments:

We will focus on a niche market because our most important customer is the one who loves greeting in every function whether its birthday, Eid or any other events related to them

·       Students

·       unmarried people

·       people who loves greeting

·       and family functions

Value propositions:

Our greeting card will be base on the following elements such as:

·       Performance + conformance like the card we customize will be according to the need of the customers and will meet the criteria of the clients

·       Quality management in which we focus not only in product and services but also on the means to achieve it according to the customer demand

·       Considered e-Greeting card as an option for those who send their cards to their relatives, friends living abroad.

·       Design will be main factor in our product because customer needs unique design and our main focus will be on design according to the trend.

·       Customer satisfaction provides leading indicator of consumer purchase intensions loyalty so we will focus more as well with customer satisfaction

·       Our price will be more adjustable because we will provide offers to our customers according to the quantity of cards.

·       Our product will be unique in shape and newness in design which will show our brand status.

·       We will use branded packaging for our greeting cards.

Channels:

We will reach to our customer through following channels medium such as:

·       Instagram account for our greeting card

·       Facebook page

·       Promotion campaign

Our main focus will be on Instagram page because people now a days using Instagram more than any other channel, medium and we focus on niche group so Instagram will be more efficient than others.

Customer relationships:

Customer Relationships can be categorized as follows;

·       Discount

·       Special offers in special event

·       Track opportunities (Parties, events etc.)

Revenue streams:

A revenue stream is the methodology a company follows to get its customer segments to buy its product or service. Our product revenue stream can be created through the following ways;

·       Generate revenue through sales of cards

Key Resources:

These are the assets of the organization fundamental to how it provides value to its customers. Resources can be categorized as human, financial, physical and intellectual. Key resources of our business are following;

·       Assets

·       Skilled labor

·       Creativity

Key Activities:

Activities that are key to producing the company’s value proposition. For our greeting cards I will start following key activities

·       Order taking

·       Printing of cards

·       Execution of order

We will work on the following key activities to make my business perfect. This can be done through an evaluation of the partnership relationship to judge which characteristics of the relationship need improvement and what kind of future partnerships will be required.

Key Partnership:

To create efficient, streamlined operations and reduce risks associated with any business model, like gift shops, flowers business and chocolates manufacturer our firm will form partnership with its high-quality suppliers. Key partnerships are the network of suppliers and partners who complement each other in helping the company create its value proposition. Partnerships can be categorized as follows:

·       Raw material supplier

·       Machinery for printing

·       customers

Cost Structure:

This defines the cost of running a business according to a particular model. Our business will focus on following things;

·       Daily base expense

·       Salaries + Wages

·       Utilities

·       Cost management system

·       Printer Machine Rs 300000

·       15000 sheets of paper Rs 28 per sheet

·       Per day machine expense Rs 68

·       Estimated overhead Rs 5 per card

·       Selling price Rs 120

Budgeting:

1.     Total Initial investment

a.     6 lac PKR

2.     Marketing budget (account for Facebook, Instagram followers)

a.     1 lac PKR

3.     Labor wages according to the price of cards

4.     Management Expenses

a.     Daily base expenses

b.     Managerial Expenses

Feasibility Analysis

Product and Services:

Desirability:

Plan table paper is a unique concept which will cater solution to contemporary changing weather. Global warming is a global threat not induvial but for whole humanity. It is inexpensive and affordable activity. It drives stimuli of consumer brain about to make the event memorable by planting seed paper. It will give excitement and pleasure to consumer. Climate change is a serious threat thus whole is focusing to eliminate this threat. It is good time to introduced seed paper cards.

Demand

Gumshoe Survey:

We visited many shops related to card printing and the bachelor who are thinking about marriage and those whose birthdays are near to celebrate they think that the idea is useful and will make memory of their beloved events. We spent one week in assessing the demand of product Some people ask that they live in small C-type flat, they do not have enough space and place for planting seed paper cards. Card printing gives good signs of selling seed paper. we motivate them on global and national threat environment change and global warming. We hit the streets and talk related or concerned people they admire the idea and willing to use it.

Industry analysis

Industry attractiveness: Invitation cards printing shops and paper packing industries are using paper for their product their products circulate in every home. Embedded seed paper is compatible with growing environmental and industrial trends. It is in favor in both trends.

·        It is growing than shrinking

·        It is fragmented rather than concentrate

·        It is new rather than old 

Target market:

It is beach head or it is large enough for proposed business but yet small enough to avoid attracting larger competitor because it is inexpensive or cheap cost of products and large scale of usefulness.

Organizational Feasibility:

Management Prowess:

 Our team is passionate about start of new venture. Tolerance, risk, optimism, communication skills are enriching in our team.

Naeem shujja                  Acountable , responsible                           operation manager

Shahbaz alam khan       consult , accountable                                   finance manager

Hassan sadiq                  inform , consult                                             communication manager

Osama mukhtiyar          consult , responsible                                    marketing manager

Javed Iqbal                     accountable , inform                                    book keeping manager

Hassan aziz                   accountable ,consult                                     supplies manager

Resource Sufficiency:

·        No expense on warehouse or inventory because we will keep in our home or directly outsource to the shopkeeper. It is easily managed in house.

·        Paper embedding factories are near to our house and we can easily handle the order due to this factor.

·        Reference and social relations like family, friends, and friends of friends are willing to use it.

                              Thank you